Whether customers are traveling on foot or by car, your business’s signage can make a lasting impression. Captivate passersby with eye-catching custom signs that convey your brand’s message and personality in a way that’s uniquely tailored to your storefront or office building.
Achieve your marketing goals with exterior signs that create a welcoming ambiance for employees and clients, support your branding efforts, or showcase special promotions. These high-impact sign solutions set your brand apart from competitors and enhance customer experience, all while boosting visibility.
Unlike interior business signs, outdoor business signage is viewed by customers who are at varying levels of familiarity with your brand. These external viewers are at an advantage in that they can immediately recognize your logo, branding, and messaging. This makes your signage a critical part of your overall visual communications strategy.
To ensure your brand is able to reach these external consumers, it’s important that your exterior signs are clearly visible at all times. This means ensuring that your fonts are legible, that your sign is large enough to be seen from the distance that people usually drive by, and that there is adequate contrast between text and background color. Additionally, it is a good idea to avoid using a font style that is overly stylized; swirly cursive may be pretty to look at, but it’s difficult to read from a distance.
Another factor that influences visibility is the type of material your signage is made of. For instance, plastic signs are a durable, economical, and weather-resistant choice that’s ideal for many outdoor settings, while aluminum signs have an elegant, sophisticated feel. Depending on your business’s unique needs, you can even have your signage illuminated to make it stand out in a nighttime environment.
In addition to permanent outdoor signage, you can also use temporary outdoor signs to promote a grand opening, advertise a sale, or direct traffic in a new location. These sign options include yard signs, banners, and flags, which all provide easy, flexible ways to spread your marketing message.
When choosing the best Madison sign company to work with, it’s best to research their reputation online. Look for reviews and testimonials that speak to their quality of work, reliability, and communication skills. Additionally, if possible, visit their facility to get a feel for their professionalism and organization. Once you’ve chosen a Madison outdoor sign maker, you can then begin to unlock the power of your outdoor signage for brand recognition and success.